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Competitive Intelligence in the Modern Law Firm
04 Jun 2014 - 04 Jun 2014
AMA Executive Conference Center ~ New York, NY
$895.00 per registrant
Balancing opportunity and risk by leveraging intelligence that informs strategic decision-making— expanding the competitive horizon beyond competing law firm practices
Eric Hunter, Director of Knowledge Strategy, Bradford & Barthel LLP
Joseph F. Calve, Chief Marketing Officer, Morrison & Foerster LLP
Purvi Sanghvi, Director of Strategic Pricing, Paul Hastings LLP 
Colleen Nihill, Chief Administrative Officer, Dechert LLP
Peter Lane Secor, Director of Strategic Pricing and Project Management, Pepper Hamilton LLP
Hans Haglund, Chief Business Development & Marketing Officer, Blank Rome LLP
Seth M. Apple, Business Development Manager, Davis Polk & Wardwell LLP
Nick Kosar, Business Development Manager, Bracewell & Giuliani LLP
Daryl Drabinsky, Digital Communications Manager, White & Case LLP
Guy Alvarez, Chief Engagement Officer, Good2bSocial
Monice M. Kaczorowski, Chief Knowledge Officer, Neal Gerber & Eisenberg LLP 
Kate Cain, Director of Market Intelligence, Sidley Austin LLP 
Molly Porter, Digital Communications and Content Strategy, DLA Piper
Caroline T. Hayden, Marketing Technology Manager, Baker Donelson Bearman Caldwell & Berkowitz, PC
Kevin Colangelo, VP Client Relations and Strategic Communications, Elevate Services
Dave Whiteside, Senior Sales Executive, Thomson Reuters



Why should you attend this program?
Who are your firm’s main competitors? And what data, information and/or knowledge supports or informs this assertion? The appetite for law firms to improve comprehension of a changing business environment is almost palpable. And the fact that intelligence functions within law firms are growing and evolving illustrates a considerable shift in the way the business is viewed.
As CI and Marketing professionals, we all have access to a myriad of external research tools and internal financial reports, but how do we marry the two in order to drive behavior and lead our firms? And how can firms deal with the disconnect that arises when the information doesn't answer the right questions, or it isn't actionable?
Ark Group’s 8th annual Competitive Intelligence in the Modern Law Firm conference will once again provide an ideal platform for discussion and benchmarking around a firm’s ability to expand relationships with clients and make faster and more informed decisions that help to enhance the firm’s thought leadership position.
We hope you’ll join us as we collectively discuss and evaluate the role of competitive intelligence in client strategy, service and execution. Beyond providing actionable, targeted data and “big picture” firm, regulatory, and industry activity for our partners, we also need to make sure that they understand what keeps their clients up at night.
Attendees of this forum can expect to collectively discuss and debate:
 The impact of the changing “pricing lever” on the broader competitive landscape in the legal profession. Can law firms establish or at least reinforce the firm’s broader value proposition through pricing? And how can law firms best align partner behavior to avoid pricing mistakes—utilizing the price driver to the firm’s competitive advantage?
 Why CI must be distinguished from competitive information gathering. While all organizations face the search for tools to help foster a more efficient way to produce and deliver the key pieces of the puzzle, we oftentimes get caught up in data gathering activities, and neglect to spend the proper time or resources on the analysis needed to turn information into action steps – or on the resources needed to implement these actions steps and decisions.
 Why today’s law firm CI initiatives must specifically support business development strategy helping to convert CI data into critical leads. What are the firm’s business goals and how does your firm’s CI initiative support those goals?
 Capitalizing on the power of the client interview: Identifying growth opportunities through cross selling and engaging attorneys in the intelligence gathering process, empowering practice group initiatives.
 Aspiring to the role of trusted advisor: Proactive identification of industry trends in legislation and litigation.
Conference Venue & Hotel Accommodations:
This forum will be held at:
AMA Executive Conference Center
1601 Broadway
New York, NY 10019
The Executive Conference Center is conveniently located at 48th & Broadway(inside the Crowne Plaza Manhattan) in the heart of New York City's bustling Times Square.
Recommended hotels (within walking distance to the venue):
Crowne Plaza Manhattan
1605 Broadway
The Pearl
233 West 49th Street
Belvedere Hotel
319 W. 48th Street
Marriott Renaissance Times Square
714 7th Avenue @ W. 48th Street
Recommendations on the Upper West Side(a short 5 minute cab ride, boutique hotels):
The Lucerne
201 W. 79th Street
Group Discount:

Group discounts are available! Contact Peter Franken at for more info!

Sponsorship Opportunities:

Increase your exposure, maintain contacts, obtain new leads by sponsoring an event. Call 312.212.1301 for more info!

Can’t Attend?

You can still benefit from our program! Workbooks are available for our conferences. Individually priced and packaged, each captures the information and insights delivered by our faculty. For more information please email or call 312.212.1301 to reserve your copy today!

Cancellation policy
  • Registrations can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and registering early is therefore recommended - in the event of the registration not being accepted by Ark Group the total amount will be refunded.
  • Payment must be received in full prior to the event.
  • All speakers are correct at the time of printing, but are subject to variation without notice.
  • If the delegate cancels after the registration has been accepted, the delegate will be liable for the following cancellation charges:
            1. Cancellations notified over 45 days prior to the event will not incur a cancellation fee
            2. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
            3. For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available.
  • All registrations submitted by email, fax, U.S. Postal Service, FedEx or over the telephone are subject to these booking conditions.
  • All cancellations must be received in writing.
  • Ark Group will not be held liable for circumstandes beyond their control which lead to the cancellation or variation of the program.
  • Please make checks payable to Ark Group USA